This store is located within steps from the beach. They have a wide variety of swim apparel, gear, and clothing. They also sell a minimum amount of jewelry, and we have found them to have great sales. This time we visited their swimsuits were buy one get one for half price. They carry popular brands such as Roxy, and I believe they also rent surfboards. This place is cute and trendy and decorated very beachy. They also have dressing rooms so that you can try before you buy. The staff tend to be younger and not as friendly, but have never been outright rude.
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